Apex Media Solutions

• ▸Led a team of 4 coordinators to execute a $2.1M integrated marketing campaign for a national retail client, delivering 27% above revenue targets.
• ▸Built a content strategy framework that increased organic search traffic by 340% in 18 months, generating 45,000 additional qualified leads.
• ▸Managed an $800K annual marketing budget, renegotiating vendor contracts to reduce spend by 18% while maintaining output quality.
• ▸Launched a cross-channel campaign across digital, print, and events that reached 2.3 million impressions and drove $340K in direct sales.
• ▸Restructured the marketing analytics dashboard, reducing reporting time from 6 hours to 45 minutes per week for the entire team.

BrightPath Digital

• ▸Drove a 156% increase in email open rates by redesigning segmentation strategy and personalizing subject-line testing protocols.
• ▸Managed social media accounts for 6 clients, growing combined followings by 89,000 engaged users across Instagram, LinkedIn, and Twitter.
• ▸Negotiated media buys with 12 Canadian publications, securing $45K in added value placements at no additional cost to clients.
• ▸Created a competitive analysis system that identified 3 untapped market segments, resulting in $120K in new business within 6 months.

Toronto Brand Collective

• ▸Supported campaign execution for 8 clients, coordinating between design, copy, and media teams to deliver on time.
• ▸Managed the company blog, publishing 2 articles per week and growing monthly readership from 1,200 to 8,400 in 14 months.
• ▸Implemented a CRM tagging system that improved lead qualification accuracy by 34%, enabling faster sales handoffs.